Director, Content Development

Primary Function

Conference USA is accepting applications for a Director of Content Development. Located in Dallas, Texas, CUSA is a 10-member DI FBS conference sponsoring championships in 19 sports. This position shapes and executes the digital content and social media development for Conference USA, including creative direction and in-season and postseason event coverage, with the goal of expanding the league's reach and aligning content with the CUSA brand.

The Director, Content Development serves as the primary publisher of CUSA's social media accounts and the central point of contact for storylines from member institutions and current and former student-athletes.  This position is the liaison with the social media directors at each of CUSA's member institutions and reports to the Assistant Commissioner of Strategic Communications as part of the team that leads the league's external content development.

Duties and Responsibilities

Content Development and Social Media

·         Shape and execute the conference's digital content and social media strategy.

·         Serve as the primary publisher of CUSA's social media accounts.

·         Provide creative direction for digital and social content, including video, graphics and photography, in coordination with the Strategic Communications and Digital Content staffs.

·         Establish publishing standards, workflows and issue-escalation procedures for CUSA social channels.

·         Identify opportunities for original series and emerging content formats.

·         Monitor platform trends, algorithm changes and audience behavior to evolve how CUSA content is created and distributed.

·         Maintain the conference content calendar and prioritize work across overlapping sports, championships and campaigns.

·         Evaluate emerging tools, including AI and automation, that improve content creation and distribution.

Member Institution Collaboration

·         Serve as the catch-all for storylines from member institutions and current and former student-athletes, turning them into content ideas for social, digital, podcast and other platforms.

·         Serve as the liaison with member school social media directors, providing support for institution content needs and coordinating conference-wide initiatives and campaigns.

Live Events and Championships

·         Lead social and digital coverage of CUSA games, championships and Media Days.

·         Establish coverage priorities, roles and workflows so key moments are captured and shared quickly and accurately.

·         Coordinate on-site and remote coverage with staff, freelancers, student assistants and member institution partners.

·         Use championships and marquee events to test new formats and audience-development ideas.

Performance and Analytics

·         Develop measurement framework connecting content performance to audience growth, engagement and brand objectives.

·         Report regularly on social, digital and podcast performance and translate data into clear, actionable recommendations.

·         Use insights to inform content priorities, resource decisions and strategic direction.

Skills and Experience Needed

·         Bachelor's degree and experience in collegiate athletics or related field required.

·         3-5 years of sports, entertainment and/or digital media experience in social media, content strategy or a related field required.

·         Demonstrated experience developing and executing social media and content strategies across multiple platforms.

·         Strong understanding of major social and digital platforms and emerging content formats.

·         Excellent writing, editing and editorial judgment, with ability to make sound decisions in real time.

·         On-camera or on-microphone experience preferred

·         Experience with social publishing, analytics and content management tools preferred.

·         Excellent communication skills with the ability to present concepts and strategies to executive leadership and member institutions.

·         Passion for and experience in storytelling to drive engagement with fans/audience.

·         Must contribute to and thrive in a high energy, positive, proactive, deadline-driven, results-oriented, and attention to detail environment.

·         Must be highly organized, efficient, and precise in his/her work.

Compensation

Salary commensurate with experience and includes an excellent benefits package.