Athletic Liaison

Athletic Liaison

Midway University seeks an enthusiastic and relationship-driven Athletic Liaison to enroll prospective undergraduate students, with a primary focus on student athletes. This new position serves as the admissions office’s liaison to athletic coaches and plays a key role in ensuring that student-athletes and their families receive accurate, timely information about the admissions process, financial aid, and campus life.

Position Overview

The Athletic Liaison proactively engages prospective student-athletes from inquiry through enrollment. Working closely with head coaches and athletic staff, the liaison coordinates communications, provides admissions guidance tailored to eligibility timelines, and helps deliver a seamless experience for incoming athletes.

Key Responsibilities

Student-Athlete Recruitment & Relationship Management

• Identifies, cultivates, and manages prospective student-athletes through school visits, recruitment fairs, email, phone, text, and campus visits.

• Serves as the admissions liaison to head coaches, keeping them informed of applicant status and deadlines.

• Coordinates with coaches on campus visits, tryouts, and special recruitment events.

• Provides exceptional, student-centered service to prospective student-athletes and their families.

Communication & Presentation

• Conducts individual consultations and group presentations to prospective student-athletes and their families.

• Clearly explains admissions requirements, timelines, financial aid, housing, and student-athlete resources.

• Tailors communications to resonate with athletes, parents, and high school/club coaches.

Program Knowledge & Advising

• Maintains thorough knowledge of the University’s undergraduate programs, admissions criteria, and scholarships.

• Collaborates with faculty, athletic compliance staff, and student services to stay current on eligibility and support resources.

Marketing & Digital Engagement

• Uses CRM and recruitment platforms (e.g., Recruiter, Slate, Colleague) to track student-athlete inquiries, applications, and enrollment.

• Assists in developing communications and digital content targeting prospective athletes.

• Plans and hosts on-campus and virtual events specifically for student-athlete recruitment.

Enrollment Conversion & Goal Achievement

• Manages a recruitment pipeline of student-athletes from inquiry to enrollment, meeting or exceeding established targets.

• Provides regular reports on recruitment progress to admissions and athletic leadership.

Qualifications

Required

• Bachelor’s degree.

• One to three years of experience in student recruitment, admissions, athletics, or a related field.

• Strong interpersonal, written, and verbal communication skills.

• Proficiency with Microsoft Office and comfort learning CRM/student information systems.

• Ability to travel, work evenings and weekends for recruitment events.

Preferred

• Experience recruiting student-athletes or working in a collegiate athletic environment.

• Familiarity with NAIA rules and timelines.

• Knowledge of higher education admissions best practices.

Review of applications will begin immediately and will continue until this role is filled.

Midway is an equal opportunity employer.