Assistant Director of Marketing-Digital Advertising

• Email Marketing Execution and Strategy

• Responsible for managing and building key audience segments of the Purdue Athletics community through email marketing and communications.

• Coordinate with the ticket office, fan experience, communications, and the creative team to build outgoing email solicitations to drive ticket sales and improve communications with fans and season ticket holders.

• Assist in building strategy and best practices as it relates to email marketing and communications.

• Measure results and track metrics to improve campaigns and report on email performance.

• Execute marketing automation services in conjunction with department’s Paciolan product to effectively maximize resources available to promote Purdue athletics and sell tickets to revenue-producing athletic events 

Digital/Traditional Marketing Collaboration and Execution

• Responsible for coordinating digital marketing messaging and efforts across owned and paid digital assets.                                                                                                                                                                                              

• Work with our ticketing partner to maintain and update marketing needs on our e-commerce website that reflect current and future marketing priorities.

• Collaborate with the communications team to ensure coordination of marketing effort across Purdue Athletics social media handles (i.e. Instagram, Facebook, Twitter, Snapchat and TikTok).

• Promote and utilize our new mobile app as a key component of the digital marketing mix.

• Maintain and update marketing web pages on PurdueSports.com to accurately display the latest information and offerings for tickets, promotions, and Kids Club

• Work with fan experience team on advertising budgets for each sport in order to maximize awareness, attendance and revenue                                                                                                                                                          

Project Management, Collaboration and Strategic Improvement

• Ensure proper timelines are built and maintained for current and future marketing advertising campaigns including but not limited to television, print, digital, etc.

• Assist in developing advertising plans that reflect Purdue Athletics’ goals and achieve departmental priorities.

• Utilize analytics tools to monitor performance and ROI of paid marketing efforts.

• Collaborate with Creative staff to develop impactful marketing assets.

• Work with the external operations team to evaluate the current digital landscape as well as future trends to enhance and grow digital efforts.

• Conduct research, networking and learning to improve digital marketing subject-matter expertise.

• Work with Business Intelligence department to build audiences to target digital campaigns and collect data to tailor messaging and provide leads for sales team.

• Other duties as assigned

Bachelor’s degree in marketing, management or related field required. Minimum of 1 year of experience in marketing, advertising, or social media management. Experience in digital/social marketing, email marketing and e-commerce highly preferred.  Experience within a Division I or pro sports team is preferred.

•             A thorough knowledge and understanding of graphic design using the Adobe Creative Suite is required.

•             Business acumen with understanding of how job responsibilities advance departmental goals.

•             General creative thinking and idea generation skills

•             Strong written and verbal communication skills, the ability to perform accurate detail-oriented work, the ability to communicate effectively with a diverse population and strong interpersonal skills are required.

•             Experience working with an e-mail marketing platform is preferred but not required. On-the-job training will be provided for using the Paciolan/Adobe platform.

•             Adherence to all applicable NCAA, conference, and institutional rules and regulations is required.