Senior Associate A.D. for Revenue Generation (HR title: Associate Director of Athletics) - (ATH00000488)

Salary Range: 

Salary commensurate with experience and qualifications

About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Position:

This role is an on-campus, in-person position.

In collaboration with the Deputy A.D./Chief Marketing and Revenue Officer, the Senior Associate A.D. for Revenue Generation will assist with the implementation and execution of key strategic revenue generation initiatives across the department. 

The position will also be tasked with using a data-driven approach to enhance areas of revenue generation and assist with the execution of the comprehensive revenue generation strategic plan. 

This person in this role will oversee ticket sales, ticket operations, data and analytics, secondary ticket partnerships, premium seating and spaces, parking sales, RevelXP/Tailgate operations, concessions and digital marketing for the athletic department. 

This position will sit on the Senior Team at SMU, and may be tasked with sport oversight (pending experience). 

Essential Functions:

• Oversee Ticket Sales and Ticket Operations to create a data-driven approach to sales and retention strategies. Spearhead pricing strategies, including but not limited to, dynamic single-game and season ticket pricing. Lead digital marketing efforts for revenue generation.
   

• Identify and strengthen third-party partnerships to enhance and elevate revenues, attendance, and fan and community engagement. Serve as the primary contact for Learfield Amplify, RevelXP and Aramark day-to-day contacts
   

• Oversee other revenue generation areas such as premium seating and spaces, parking, boulevard/tailgating packages, ticket fees, concessions and special event rentals to maximize revenue in these categories. 
   

• Other projects and duties to generate new revenue for the department and sport oversight (pending experience). 
   

• Position requires regular evening and weekend work, as well as occasional travel for competitions and events. 

Qualifications

Education and Experience:

Bachelor’s degree is required. Master's preferred.

A minimum of seven (7) years of work experience across revenue generation units in a collegiate athletics department is required.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. A strong focus on attention to detail and strong project management skills are essential.  

Physical and Environmental Demands:

• Sit for long periods of time

• Reach above shoulders

• Walk for distances

• Carry/lift 25 lbs.

Deadline to Apply:

The position is open until filled.

EEO Statement

SMU is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.