Associate Athletics Director-Marketing, Sales and Fan Experience

The George Washington University offers a comprehensive, NCAA Division I athletics program featuring 400 student-athletes across 20 varsity sports. A charter member of the storied Atlantic 10 Conference and the league’s only Association of American Universities (AAU) member institution, the GW Revolutionaries lead in the classroom, in competition, and in service to our campus and local communities. GW’s combination of world-class academics, elite A10 athletics, and location in the heart of the nation’s capital affords our student-athletes an exceptional platform to achieve their dreams.

Reporting to the Deputy Athletics Director for External Operations & Chief Revenue Officer, this position is responsible for the development and implementation of strategic marketing and ticket sales plans for GW Athletics, with a primary focus on the flagship men’s and women’s basketball programs. This individual will partner with all athletics’ external operations, including ticketing, communications, corporate partnerships, creative services, as well as university and community partners, to increase attendance, maximize revenues, deliver an outstanding game day experience, and enhance the brand of GW Athletics and the university.

The incumbent will be responsible for the following:

• Provide overall strategic vision and direction for the marketing and ticketing units, ensuring alignment with departmental goals and long-term growth initiatives.

• Develop and implement marketing and sales strategies in support of annual and long-term revenue and attendance goals.

• Serve as the primary marketing representative for GW’s flagship men’s and women’s basketball programs and oversee the development and implementation of marketing and sales strategies for men’s and women’s basketball.

• Determine appropriate budget expenditures and allocations relative to the implementation of marketing plans, including analyzing return on investment of advertising spend and marketing investments.

• Develop impactful and innovative game day environments through game presentation efforts (scripting, promotions, video, music, entertainment, band and spirit program performances) to create a competitive home team advantage and enhance the experience of students, ticket purchasers and all guests.

• Develop and implement creative services strategies across all sports, including digital marketing to increase brand awareness and drive attendance.

• Partner with GW’s third-party multimedia rights provider to support sales efforts and create sponsor activations that enhance the game day experience and engage fans.

• Partner with University Advancement on alumni, letterwinner, and student engagement initiatives, programs and events.

• Oversee a team of student marketing and fan experience staff, including development and implementation of campus engagement initiatives and execution.

• Oversee GW spirit squads, including George the mascot, Cheerleading, and the First Ladies dance team, and liaison to The Foghorns pep band and George’s Army student section.

• Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

The position is based at GW’s Foggy Bottom Campus in Washington, DC, but will travel to and work at the Mount Vernon Campus and off-campus locations for athletic games and events as needed. The incumbent may perform other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.