Manager, Partnership Marketing

Position Overview

Arizona Sports Enterprises (ASE), the sponsorship and NIL arm of Arizona Athletics, is seeking a Manager of Partnership Marketing, responsible for the strategic planning, execution of marketing assets, and day-to-day management of assigned partnership accounts for Arizona Athletics. The Manager, Partnership Marketing acts as the liaison between partners and/or their agencies and internal departments of Arizona Athletics, ASE Leadership, and The University of Arizona. This position reports to the Director, Partnership Marketing. The ideal candidate demonstrates critical and creative thinking, a high motor, attention to detail, and commitment to best-in-class partnership service.

Key Responsibilities

Partnership Marketing & Activation:

• Asset Fulfillment: Ensure all contractual elements are delivered accurately, on time, and aligned with brand standards.

• Relationship Management: Acts as the primary day-to-day liaison between Arizona Athletics and a roster of 20+ high-profile corporate partners.

• Performance Tracking: Designs and delivers reports, mid-season recaps, and end of season recaps proving Return on Investment (ROI) to sponsors. Integrates storytelling into recaps and advances partner KPI’s.

• Event & Experiential Execution: Leads in-market promotions, hospitality, and brand presence at game-days and live events.

• Revenue Growth: Supports overall department sales goals by upselling existing sponsors and securing renewals.

• Organizational Analysis: Work directly with the Director of Partnership Marketing to continuously evaluate and improve internal processes to enhance efficiency and partner satisfaction.

• Innovation: Partner with analytics resources to evaluate brand exposure, engagement, and return on objectives.

• Sales Support: Collaborates with the sales and strategy teams to create unique campaigns and assets, keeping pace with the changing landscape of college athletics.
  

Required Qualifications

• Bachelor’s degree.

• 3+ years of experience in partnership marketing, activation, or account management.

• Experience managing sponsorship benefits for a collegiate athletics program, professional sports organization, entertainment property, agency, or major sporting event is preferred.

• Demonstrated ability to build strong relationships with corporate partners and provide a high level of customer service.

• Experience in Microsoft Excel and Adobe Creative Suite.

• Ability to develop and execute creative, partner-driven promotions and fan engagement programs.

• Professional judgment, discretion, integrity, and a solutions-oriented mindset.
  

Preferred Qualifications

• Experience in professional sports or college athletics.

• Experience working with CRM systems and sponsorship analytics tools.

• Experience reviewing and understanding partnership contracts

• Demonstrated excellence in revenue generation through partner renewals and upsells

• Understanding of sponsorship measurement, media valuation, digital reporting, and return-on-investment principles.

Arizona Sports Enterprises is committed to delivering exceptional experiences for its corporate partners while supporting the continued success of Arizona Athletics and Wildcat student athletes.