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Job overview

Area of Responsibility
Name, Image and Likeness
Type
Full-Time
Location
Minneapolis, MN
Salary
$62,000 - $78,000

NIL Operations Director

University of MinnesotaFull-TimeMinneapolis, MN

Position Summary

The NIL Operations Director provides foundational support for the daily execution of Name, Image, and Likeness activities. This role focuses on the administrative duties of onboarding student-athletes, tracking athlete activations, payments, and reporting requirements. Position will ensure that the data flow between athletes, the department, and external platforms remains accurate and compliant. Position is responsible for collaborating with multiple campus and non-campus partners to develop and implement a comprehensive NIL program which empowers all student-athletes with the ability to maximize on their NIL opportunities. 

Key Responsibilities

  • Liaison Support: Act as a point of contact for Gopher Sports Properties (Learfield) and Dinkytown Athletes to help gather student-athlete information for potential brand activations and execute on those activations. (55%)    

  • NIL Strategy: Participate in NIL planning strategy sessions to help to develop NIL options for athletes and general department strategy for maximizing athlete NIL revenue. (15%)

  • Athlete Onboarding: Assist in the technical setup and registration of student-athletes on University-sanctioned NIL marketplaces (e.g., INFLCR) and other relevant platforms necessary for being informed and executing NIL opportunities. (10%)

  • Athlete Payment Support: Serve as the first line of inquiry for student-athlete inquiries regarding payment status, assisting in basic troubleshooting and documentation. (5%)

  • Educational Support: Coordinate logistics for team education sessions (booking space, distributing materials, tracking attendance) with L.I.N.K. staff and external educational resources. (15%)