Director of Marketing & Fan Engagement

The Director of Marketing & Fan Engagement provides strategic leadership and oversight of marketing, promotions, and fan engagement initiatives for Vermont Athletics. This position is responsible for developing and executing integrated marketing strategies that drive revenue generation, increase attendance, and enhance the overall fan experience.

Reporting to the Associate Athletic Director for External Relations, this role works collaboratively across the External Relations unit, including ticketing, communications, Victory Club and corporate partnerships (Learfield / Vermont Sports Properties), to support departmental priorities and advance the Vermont Athletics brand.

Essential Functions

• Develop, implement, and evaluate comprehensive marketing and promotional strategies for all sport programs, with a focus on revenue generation and attendance growth

• Plan, coordinate, and execute game-day marketing efforts, including promotions, theme nights, and in-game entertainment to enhance the fan experience, as well as support special events for the department

• Collaborate with ticketing, corporate partnerships, Victory Club and UVM Foundation to support integrated revenue strategies, including ticket sales, fundraising initiatives, and sponsorship activation

• Utilize data analytics and market research to inform strategy, measure effectiveness, and optimize marketing campaigns

• Ensure consistent application of Vermont Athletics brand standards across all marketing and fan engagement initiatives

• Partner with athletic communications and creative services to align messaging, storytelling, and content development

• Lead initiatives to strengthen student, campus, and community engagement

• Oversee digital marketing efforts, including email marketing, paid advertising, and coordination of social media strategy

• Supervise marketing and promotions staff, student employees, interns and spirit groups; provide leadership, mentorship, and performance management

• Contribute to strategic planning efforts as a member of the External Relations leadership team

• Support emerging initiatives, including Name, Image, and Likeness (NIL)-related promotional opportunities