Deputy AD/External Operations/Chief Athletics Revenue Officer

Revenue Generation:

• Lead the athletic department’s revenue generation efforts through all channels, including multi-media rights, partnerships, ticket sales, food & beverage, licensing, merchandising, etc.

• Develop strategies to grow and enhance existing revenue streams

• Develop and implement strategies to maximize the value of athletic department assets and create new revenue streams including but not limited to exploration around: sponsorships/new assets and categories, facility naming rights, new premium seating inventory, outside events, and facility rentals

• NIL: Coordinate with University partners (Playfly, Friends of Nova, Altius) to maximize the value of the student-athlete NIL rights contracted and retained by Villanova

• Oversee the department’s ticket sales strategies for season, group and single game sales across all ticketed sports

• Effectively incorporate data analytics to enhance sales, fan engagement, customer service, and revenue generation

• Implement strategies to grow attendance and revenue across all ticketed sports

• Develop loyalty and rewards programs to enhance student and non-student attendance

• Lead/Oversee marketing and promotional plans for all ticketed sports, with an emphasis on student engagement and support

• Oversee all aspects of the game-day experience and work with staff to develop new and exciting elements to the fan experience

• Collaborate closely with University Advancement and Athletics Development to align and maximize athletics revenue generating and fundraising initiatives

• Establish, measure and report on annual and long-term goals in support of the department’s strategic initiatives and revenue priorities

• Determine and monitor key performance metrics and benchmarks to assess performance and measure success

• Ensure fully-integrated, streamlined, detail-oriented approach to all revenue generation and external initiatives, including fundraising to ensure professional, entrepreneurial, operating environment focused on revenue maximization, fan experience, customer service, and the student-athlete

Communications, Marketing, Branding, and Video Broadcasts:

• Oversee the department’s communications strategy to maximize visibility for Villanova Athletics and its sports programs, including digital and social media, video, email and direct mail, press releases, etc.

• Oversee all marketing and promotional initiatives and campaigns to inform and attract target audiences and provide the best game day/fan experience

• Oversee in-venue presentations for all games and special events

• Steward the Villanova Athletics brand by maintaining brand standards for all design, video, social, physical and other brand applications

• Serve as the department’s final approval of all licensing and usage of intellectual property

• Oversee digital and linear broadcasts and all video-related content

Point of Contact/Liaison Duties

• Reports to VP/Director of Athletics

• Collaborates closely with Asst. VP for Athletics Development to ensure external operations are closely aligned and streamlined with fundraising and development efforts

• Liaison with Assoc. VP University Communication and Marketing to ensure university brand and communication alignment.

• Collaborates closely with Deputy AD/COO to develop short and long-term revenue plans, reporting tools, and ensure we are fully leveraging available athletic department assets

• Main POC for 3rd party relationships with multimedia rights (Playfly), ticket sales and marketing (Legends), Food & Beverage (Oakview Group), and ecommerce (Fanatics)

• Leads athletic department NIL strategy in coordination with University partner

• Liaison to NIKE for marketing/branding initiatives

• Represents Villanova Athletics on internal and external committees and campus and community events

• Conducts all duties in accordance with applicable laws, policies and procedures, including Villanova University, Villanova Athletics, NCAA and the BIG EAST Conference.

• Performs other duties as assigned