Job overview

Area of Responsibility
Communications/Sports Information
Type
Full-Time
Location
Lexington, VA
Salary
$40,000 - $45,320

Sports Information Director

Virginia Military Institute – VMIFull-TimeLexington, VA

The Assistant Director of Athletic Communications serves as the primary communications contact for men's soccer, swimming & diving, wrestling, and baseball, as well as other sports and departmental areas as assigned.

This position promotes VMI Athletics through accurate, timely, and engaging content across digital, social media, broadcast, and traditional media platforms.

The position works with coaches, cadet-athletes, athletics staff, conference offices, and media representatives to enhance the visibility and brand of VMI Athletics.

Essential Duties and Responsibilities
• Serve as the primary communications contact for men's soccer, swimming & diving, wrestling, and baseball.
• Provide communications coverage for other sports and departmental needs as assigned.
• Manage publicity and media relations for assigned sports, including press releases, game previews, recaps, feature stories, notes, and statistical information.
• Maintain accurate rosters, schedules, results, records, biographies, and historical information on the VMI Athletics website.
• Coordinate game-day sports information operations, including statistics, media credentials, press areas, interview requests, and postgame materials.
• Produce and distribute game notes, media guides, record books, programs, and other publications.
• Create engaging digital content, including graphics, photography, short-form video, and social media posts.
• Assist with the management and strategic growth of VMI Athletics' social media platforms.
• Serve as a liaison among assigned teams, the athletics department, conference offices, opponents, and local, regional, and national media.
• Promote the accomplishments and stories of VMI cadet-athletes, coaches, and teams.
• Coordinate interviews and respond to media requests in a timely and professional manner.
• Ensure compliance with VMI, conference, and NCAA policies regarding athletics communications and the release of information.
• Assist with department-wide championships, special events, announcements, and major communications initiatives.
• Recruit, train, schedule, and supervise game-day staff, student workers, and other support personnel when needed.
• Perform other duties and provide coverage for additional sports as assigned.