Assistant Director, Marketing

Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of Assistant Director of Marketing within the Athletic Department.  This is a 12-month, full-time position.  This position will report directly to the Assistant Athletic Director of Marketing.  Applicants must have a commitment to and responsibility for adhering to all rules and regulations of WKU, Conference USA and the NCAA.

Primary Job Duties and Responsibilities:

The following duties are customary for this position, but are not to be construed as all-inclusive.  Duties may be added, deleted and assigned based on management discretion and institutional needs.

• Manage and direct all marketing efforts for numerous sports to include advertising, fan experience, in-game promotions, and game scripts (while assisting with other sports during the academic year): Team Assignments TBD

• Assist with oversight of sports marketing interns.

• Responsible for growing student engagement for all sports and increasing affinity amongst students

• Develop and implement new strategies to engage fans at all WKU games and events.

• Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid WKU Athletics marketing and sales efforts.

• Partner with all WKU affiliated groups including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for all sports.

• Conduct research on WKU Sports stakeholders (season ticket holders, single-game purchasers, students, Kentucky residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of WKU Athletics.

• Other duties as assigned by the Director of Marketing.

Knowledge and Skills Considered Essential for Success:

• Must be self-motivated and team-oriented

• Excellent organization, interpersonal, and communication skills

• Computer experience, especially with Adobe Creative Cloud and Microsoft Office

• The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service

Requirements:

• Bachelor's degree

• 1 year of marketing experience

• Must be able to work evenings and weekends